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- Codédex Update - December 2024
Codédex Update - December 2024
Foundation complete. Seed Round. And looking ahead in 2025. 🚀
Sonny Li
January 07, 2025
Happy New Year, Codédex Investor community!
December was a happening month in the Codédex community as we hosted our Mini Holiday Hackathon, shipped a brand new user dashboard, and launched the long-awaited Java course (4 chapters in 4 weeks!).
The team was able to rest and recharge for the holidays, and now we are back in the office to kick off Q1 2025 and our next fundraising round!
Welcome new angels (Jin, Nate, Taylor & Mimi 🙏) who joined before the official round.
Let’s get into it.
Brand new User Dashboard
Key Metrics (MoM)
Total Registered Users: 248,159 (+8%)
MAU: 21,989 (+8%)
MRR: $9,098 (+7%)
ARR: $109,176
MR: $14,235 (+20%)
AR: $182,820
The MR bump is due to our Holiday Sale! Niiice. 🔥
December Highlights
Curriculum
☕️ Launched 4 Chapters of Java in 4 weeks. Our userbase highly requested Java due to its role in AP Computer Science and Android development.
➕ Launched C++ Chapter 3.
📝 Drafted two projects (publishing tomorrow):
📊 Analyze U.S. Census Data with SciPy
🕹️ Build a Conversational Game with p5.js
Product
🏠 Launched new User Dashboard (must be logged in to view).
🖼️ Launched new Python course header.
🚀 Added Java option to Builds.
🎡 Shipped Spinning Wheel mini-game feature.
🧹 Shipped 40 papercuts + fixed 31 bug reports.
Marketing
🤑 Held 30% off Club 4 Life sale (results below).
⬆️ Bumped Club monthly pricing to $12.49.
Community
❄️ Hosted our 2nd annual 48-hour Holiday Hackathon! Check out the recap!
13 workshop events + 2 guest speakers
2,102 hackers with 303 projects submitted
Organized in <10 days
We ship every week. View our Weekly Changelogs here.
Product Demos
New User Dashboard
In November, we revamped our landing page, course page, sign-up page, and added a new onboarding quiz. In December, we updated the user dashboard. 😍
Absolutely stunning: https://codedex.io/home
World Building & Lore
Introducing our new Python header – brought to life by our talented friend, MeeNa. This art piece is the first of five upcoming headers designed to worldbuild, shape our lore, and further differentiate our brand. Stay tuned for more!
The Legend of Python: https://codedex.io/python
Virtual Events in Town Square
During the hackathon, we hosted a swag raffle and a live Boba Talk podcast event to test out our virtual Hacker House! The server crashed due to 75+ people in the room but they LOVED it! We will iterate on the Community this quarter.
First mini-game feature in the Town Square.
Entering Our YouTube Era (New Growth Channel)
Turning our hackathon workshops into videos = 7 new YouTube videos dropping soon!
Data Nuggets
New Achievement Unlocked: 1,000 Active Subs
Woohoo! HUGE win. 🙌 More on revenue below.
Most Signups in a Single Week
We had the most signups ever (5,444) in a single week due to the hackathon and all the work we put into landing page revamp. And now, averaging 4,620 new weekly signups, a 200% increase from the 1,540 average in Q3.
Churn Rate & LTV
We’ve also reduced the churn rate by 22% in the past 3 months. From 15.84% at the end of Q3 to 11.68% at the end of Q4. Meanwhile, the LTV went up, too!
Black Friday Sale + Holiday Sale Results
94 new annual subs with promo ($96 $72/yr each).
15 new lifetime subs with promo ($299 $210 each).
Foundation Complete
Revenue had not been top-of-mind for the team since the company's inception. Regardless, as we doubled down on product and iterated every week, the improvements have trickled down to revenue as it starts to creep up.
In 2025, we will start to turn some of the gears on for revenue as we make our product more world-class & cutting-edge and plan for Series A / growth.
The partnership deals currently in the pipeline could also 2-3x our revenue instantly. 🤞
Seed Fundraise in February!
Codédex is in an incredible spot. The team’s assembled, the foundation is laid, and it’s time to move into the next phase of our company, truly innovate, and take market share.
✨ We’re gearing up for a seed round kicking off in February. ✨
Please help make intros! We’re going to run a tight process this time. I’ll attend Hustle Fund’s Redwood School this month to polish up the deck / blurb more.
If you want to grab time early before then, here’s my Calendly:
What’s Happening in January?
🎯 Kick off Q1 OKRs with the team at All-Hands.
🏋️ Kick off January Exercise Challenge (180+ posts already!).
💰 Kick off Seed fundraise coffee chats.
🧠 Plan Codédex Creator Program (big bet).
💅 More Creator collabs.
📝 Launch 3 project tutorials + more videos.
👯 Revamp /Community.
🤝 Continue our partnership talks.
Customer Quotes
Six months ago, I changed my life for the best.
I worked as a sales assistant for 2 years, knowing it wouldn't last forever but still unsure what I wanted to do in my life. When I started learning HTML and CSS through both Codédex courses, I discovered a new passion, a new love.
I wake up coding, I spend my day coding, and I go to sleep coding. And now, six months later, I can proudly say I'm enrolled in a BS Software Development and found my first internship, where I'm feeling better than I've ever been!
Honestly, I'm blown away. I joined Codedex last month and have never coded with HTML and CSS before two weeks ago. It's a testament to how good these courses are that in only two weeks I can code something that wins hackathons!!!
I can't wait to get stuck into the rest of the courses in 2025 and see where this adventure takes me!
Codédex is amazing. The courses are very beginner-friendly and they have more advanced projects to help reinforce the new knowledge. The community is extremely supportive and friendly. I genuinely cannot stop talking about it and trying to get my friends to try it. There are also monthly challenges and hackathons you can participate in which have been fun as well. Can’t get enough.
Codédex is an absolute gem for anyone learning to code, especially beginners. The community is incredibly supportive and engaging, with hackathons and monthly challenges that are not only fun but also a great way to build skills across all levels. The gamified learning approach keeps things exciting, and the feedback from both peers and mentors makes the experience even more rewarding — highly recommend it!
If you read this far, thank you <3
Here’s to an even bigger and brighter 2025! We're excited to continue building something truly special and magical, bringing the vision of Codédex to the world, and be an unstoppable force for good in this age of transformation and turbulence.
Cheers to the new year and the work ahead. 🥂
— Sonny
P.S. Here’s a team selfie from the hackathon.
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